Heather & John Stir It Up

September 8, 2016

Omnichannel is more than just another popular marketplace buzzword, and unfortunately, even the biggest names are doing it all wrong.

When Heather and I started our company, we chose the name OmniChannel Communications because it reflects what we believe in as marketing...

August 1, 2016

Know your opponent. That’s the advice that one industry pundit offered to financial institutions in a recent opinion piece about negotiating pricing with technology companies.

Know your opponent.

I’m not going to lie. When I first read that, it made my stomach churn a li...

July 25, 2016

Regardless of what I may think of Trump the politician, I can’t help but stand in awe of Trump the marketer. After all, he’s managed to convince millions of my fellow Americans that he’s the guy who should lead this country for at least the next four years, despite hav...

July 15, 2016

As I write this, Pokémon Go is the hottest thing on the planet, hands down. And while most of my Facebook friends seem to agree in their disdain for the game, more than 65 million US users beg to differ.

On the other hand, given the fickle nature of the digerati, by the...

July 3, 2016

Have you ever heard of an entry-level benefits clerk getting promoted to Director of Human Resources? Probably not. Would you take a kid fresh out of trade school and make him your CIO? I would hope you know better. Or for that matter, would you just assume that anyone...

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