Heather & John Stir It Up

September 13, 2017

We’ve all heard the old saying that the customer is always right. In the past few years, there’s been some debate on this topic. The new thinking is that the employee is always right.

So which is it? Of course, there are no absolutes, but based on my own experience, I b...

August 7, 2017

What is marketing? That’s a question I’ve attempted to answer many times, in many ways, both for myself and for others. While my answers have always been accurate and truthful, I can’t honestly say any single answer has ever been complete.

Marketing is (and isn’t) a lot...

July 7, 2017

“Our employees are our most valuable asset.”

“We treat our customers like guests and our employees like people.”

Every organization says crap like this. Even the worst organizations on the planet say crap like this. I’m sure your organization does, too.

What makes it crap...

June 12, 2017

If there are 50 ways to leave your lover, there must be at least that many ways to screw up your marketing message. However, since time and space are both at a premium, I’ll limit this diatribe to my top 4.

TMI (Too Much Information)

There’s a term for a document that sa...

May 24, 2017

It was one of the greatest heartaches of my life. There I stood with the finish line and the million-dollar prize just a few short steps away. Even Phil wanted me to win. Of this I was certain.

But I couldn’t continue. I was forced to drop out due to a blown knee. I had...

May 10, 2017

I started my third tour of duty at Symitar in 2007 just in time for Jack Henry’s big July sales meeting. Each year, this awesome event gathers sales and marketing folk from across the company to lay out the plan for the coming year and generally get everyone excited. E...

May 1, 2017

Open core systems – systems into which you can integrate, or at least interface, various third-party software packages – have been a thing for decades. And yet, the definition of an open system is … well … still open to interpretation.

Every core provider out there will...

April 17, 2017

By the time you read this, I suspect that most of the hubbub surrounding Kendall Jenner’s foray into pimping Pepsi will have died down. Personally, I found it refreshing that a couple of whole news days were occupied by a scandal that didn’t include the words Russia, T...

March 31, 2017

Last August, I wrote a blog post on my company’s website called Your Technology Provider Is NOT Your Opponent. Back then, I said, in part:

Know your opponent. That’s the advice that one industry pundit offered to financial institutions in a recent opinion piece about ne...

September 8, 2016

Omnichannel is more than just another popular marketplace buzzword, and unfortunately, even the biggest names are doing it all wrong.

When Heather and I started our company, we chose the name OmniChannel Communications because it reflects what we believe in as marketing...

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