Heather & John Stir It Up

September 28, 2017

The world is going to hell in a handbasket, so I’ve been spending my down time watching comedy. This week, I’ve watched Dying Laughing, a documentary on Amazon Prime Video, and Jerry Seinfeld’s new standup special on Netflix, Jerry Before Seinfeld.

Both shows stress how...

September 16, 2017

I shivered as the cold Kansas wind cut through my Toughskins jeans and wondered how long we’d have to do this dumb thing. It was Jan. 26, 1979, and along with the other students of Oberlin Elementary School, I lacked the perspective of years gone by to understand the m...

August 30, 2017

The Floyd Mayweather Jr. versus Conor McGregor fight on Saturday may not have lived up to the hype as the greatest fight in combat sports history, but it provided four valuable marketing lessons.

1. Focus on the end game.

Professional sports entertains an audience, showc...

July 19, 2017

By now you’ve probably read Aaron Klein’s July 10 opinion piece in American Banker, which asserted the usual banker narrative that credit unions must remain governed by the antiquated 1930s version of the Federal Credit Union Act. Like the artificial reality described...

June 8, 2017

I spent Memorial Day weekend in Palm Springs. It had been 17 years since my last visit. Things have changed.

I’m late to the Palm Springs party, but I’m not the only one: the Coachella Valley broke several tourism records just last year, including all time hotel revenue...

May 17, 2017

It was 8:30 p.m. on a Saturday night at the supermarket a couple of blocks from my home. The checkout lines were as long as the expressions on the shoppers’ faces. You'd think a hurricane was bearing down on the Southern California coast, or perhaps an earthquake had j...

April 21, 2017

Like clowns spilling forth from a tiny car, tales of United passengers wronged are grabbing headlines. Airlines, like health insurers and internet/cable/phone companies, are the corporations we love to hate. We depend on these services - in some cases, our lives depend...

March 24, 2017

By now we've all seen the viral BBC interview of Robert Kelly, a professor who was speaking on the impeachment of South Korean President Park Guen-hye. The political expert was making a serious point when he was comically interrupted his two young children, who burst i...

March 16, 2017

The other night I was cozied up in bed, making a weekend AirBNB reservation on my iPad.  It had been a long day and I was exhausted. I’m sure you can relate: We’re all catching up from GAC and adjusting to Daylight Savings Time, in addition to managing the usual daily...

February 24, 2017

Life is so unfair. Not only is Beyoncé more talented and beautiful than all of us, she's also better at marketing.

You'd have to be living under a rock to not know that Queen Bey is expecting twins. She shared the announcement Feb. 1 on Instagram, and the photo quickly...

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4 Ways Marketing Is Exactly Like Comedy

September 28, 2017

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