Heather & John Stir It Up

September 28, 2017

The world is going to hell in a handbasket, so I’ve been spending my down time watching comedy. This week, I’ve watched Dying Laughing, a documentary on Amazon Prime Video, and Jerry Seinfeld’s new standup special on Netflix, Jerry Before Seinfeld.

Both shows stress how...

September 16, 2017

I shivered as the cold Kansas wind cut through my Toughskins jeans and wondered how long we’d have to do this dumb thing. It was Jan. 26, 1979, and along with the other students of Oberlin Elementary School, I lacked the perspective of years gone by to understand the m...

September 13, 2017

We’ve all heard the old saying that the customer is always right. In the past few years, there’s been some debate on this topic. The new thinking is that the employee is always right.

So which is it? Of course, there are no absolutes, but based on my own experience, I b...

August 30, 2017

The Floyd Mayweather Jr. versus Conor McGregor fight on Saturday may not have lived up to the hype as the greatest fight in combat sports history, but it provided four valuable marketing lessons.

1. Focus on the end game.

Professional sports entertains an audience, showc...

August 7, 2017

What is marketing? That’s a question I’ve attempted to answer many times, in many ways, both for myself and for others. While my answers have always been accurate and truthful, I can’t honestly say any single answer has ever been complete.

Marketing is (and isn’t) a lot...

July 19, 2017

By now you’ve probably read Aaron Klein’s July 10 opinion piece in American Banker, which asserted the usual banker narrative that credit unions must remain governed by the antiquated 1930s version of the Federal Credit Union Act. Like the artificial reality described...

July 7, 2017

“Our employees are our most valuable asset.”

“We treat our customers like guests and our employees like people.”

Every organization says crap like this. Even the worst organizations on the planet say crap like this. I’m sure your organization does, too.

What makes it crap...

June 12, 2017

If there are 50 ways to leave your lover, there must be at least that many ways to screw up your marketing message. However, since time and space are both at a premium, I’ll limit this diatribe to my top 4.

TMI (Too Much Information)

There’s a term for a document that sa...

June 8, 2017

I spent Memorial Day weekend in Palm Springs. It had been 17 years since my last visit. Things have changed.

I’m late to the Palm Springs party, but I’m not the only one: the Coachella Valley broke several tourism records just last year, including all time hotel revenue...

May 24, 2017

It was one of the greatest heartaches of my life. There I stood with the finish line and the million-dollar prize just a few short steps away. Even Phil wanted me to win. Of this I was certain.

But I couldn’t continue. I was forced to drop out due to a blown knee. I had...

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4 Ways Marketing Is Exactly Like Comedy

September 28, 2017

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